Hospitality Marketing Experts
Get On The First Page of Google and Boost Direct Bookings – Without OTAs.
Blank Canvas Hospitality Group helps hotels ditch expensive OTA commissions and drive direct bookings through targeted SEO, PR placements, and high-quality content.
We are a leading digital marketing and PR agency for extended-stay hotels. With over 30 years of hospitality expertise, we provide hotels with the tools they need to boost direct bookings, enhance guest engagement, and dominate online search results.
Featured Services
Find Your Unique Place in the Market
We provide expert guidance to help hotels discover & capitalize on their market niche. By analyzing competitors & understanding your hotel's unique strengths, we develop a strategy that positions your property for long-term success.
With a team of professional writers and marketing experts, we craft compelling content that hones in on your niche to ensure a first page Google position, without paying for advertising.
Human-Written Copywriting
Complete Social Media Management
As experts in this domain, we get your business seen, spoken about & remembered. Duplicating your content across all social media platforms, means we’re efficient without being expensive.
Onsite & Offsite SEO & Public Relations
Press outreach, international news outlet press releases & backlink building strategies. This is our speciality, finding your niche & getting you a permanent position on the first page of searches.
Why Choose Us
30+ years of luxury property management expertise
Proven strategies that deliver first-page Google rankings within the first month
A team of digital nomads who understand the modern traveler’s needs
Personalized service and strategies for extended-stay hotels
Key Benefits
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Bypass OTAs and keep more revenue with a strong direct booking strategy.
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We get your property on the first page of Google without relying on paid ads or extensive SEO work.
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From content creation to social media management, website building to SEO and collaborations, we handle every aspect of your digital presence.
About Us
Meet the Hospitality Marketing Experts Who Understand the Extended Stay Traveler Lifestyle
Our team lives and breathes the extended-stay experience, helping hotels tap into the fast-growing market of digital nomads, remote workers, and long-term travelers.
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Blank Canvas Hospitality Group was founded by Michelle Himden, a seasoned hospitality professional and digital nomad. After managing extended-stay properties for over a decade, Michelle saw the opportunity to revolutionize how hotels reach their guests directly. Today, our agency brings a wealth of hospitality and marketing expertise, with a focus on driving direct bookings through SEO, content, and PR strategies.
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We believe in a smarter way to market hotels – one that focuses on organic search results, engaging content, and cutting-edge PR. Our goal is to help hotels break free from OTA dependence and build lasting relationships with guests through their own direct booking channels.
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A global team of hospitality marketers, writers, and SEO experts who have lived and worked remotely. We understand the challenges you face because we’ve lived them too.
English Cottage Vacation, United Kingdom
“Bianca at Blank Canvas Hospitality Group has and still is a pivotal part in the growth of our business, and we would not be where we are today without her. Anything from marketing, digital creation, website and social media plus much more, she is so important to us and our concept.
Bianca is so dedicated and puts her heart and soul into every single task, no matter how small or large it is, Bianca always puts 110% effort into every task.
I think the most important attribute for us though, Bianca is an absolute delight to deal with and the levels of communication are absolutely second to none. We have never worked with anybody so easy to get on with. Listening is an important attribute if you want to succeed in this field of work and Bianca really does know how to do this, we never have to go back over anything or repeat everything, her finger is always on the pulse no matter what time of day and we have complete trust in her work.
Finally, we are so happy working with Bianca and commissioning her to do the tasks she does for us, that we actually want her to do more for us!!”
Client Reviews
Blank Canvas Hospitality Group was created as a natural addition to existing hospitality efforts by CEO Michelle Himden. With over 10 years experience managing extended stay accommodations, Michelle saw a need to offer standalone marketing services for hotels in the extended stay accommodation space. As an often unrecognized space, this is where Michelle and the team at Blank Canvas thrive!
Michelle sought out the best of hospitality marketing teams, putting a priority on leaders that had lived and worked remotely. The rationale? As a 6-year digital nomad herself, Michelle believes that only someone who has lived in hotels and furnished rentals for years on end can truly understand what this demographic is seeking.
The team’s efforts place a focus on digital spaces where most remote workers find their information.
Know Us On A First Name Basis
Bianca Polizzi, marketing lead of Blank Canvas Hospitality Group will be your first point of contact during your journey with us. She has over a decade of experience in P.R. and online marketing management. Bianca manages the marketing team here at Blank Canvas and oversees all of our team’s work before delivery to ensure our output aligns with your vision.
Her previous digital marketing clientele include royalty, political players, luxury hotels, and CEOs across all niches. She has a proven track record of elevating the online presence of countless businesses over the years making them seen, heard and remembered through a diverse range of digital marketing practices.
As with the rest of the Blank Canvas team, Bianca is a full-time digital nomad. Tapping into this knowledge, Bianca understands the extended stay travel industry from her first-hand experience so she brings this knowledge to her consultation sessions. While she also knows the ins-and-outs of the luxury travel industry and what is required to succeed, owning her own all-inclusive, luxury experience yoga retreat business.
